Our rooftop.talk about "Nano Influence & Influencer Marketing" took place on 17 June 2021.

Business models have developed around the topic of influencer marketing, such as the business model of the Austrian start-up "Nano Influence". For companies, influencers and agencies, there are still many uncertainties, especially due to the lack of Supreme Court rulings in Austria and Germany. This rooftop.talk focused not only on the start-up "Nano Influence", but also on the perspectives of marketing agencies, legal advisors and companies when they aim at using influencers for marketing purposes in a legally compliant and risk-free manner. For more details, take a look at our Booklet here.

Panelists were:

• Daniel Keinrath, Managing Director, Nano Influence GmbH
• Johanna Ludley, Founder & Agency Director of the agency Wonder We Want
• Arthur Stadler, Lawyer and partner at STADLER VÖLKEL
• Martin Pacher, DerBrutkasten (moderator)