Influencer marketing has become an integral part of the advertising world in recent years. However, the legal rules that influencers have to observe in their everyday work, especially concerning the marking of advertising in their posts, are anything but consistent and often difficult to keep track of.
The German legislator has now attempted to create more clarity and answer open questions in connection with the correct marking of advertising content in influencer marketing. You can read whether this attempt has been successful and what the new regulations stipulate, in the current LEGAL UPDATE #34 by Arthur Stadler, Jacqueline Bichler and Lukas Ragl. (German only)