Smiling at the camera, presenting a product and earning a fortune - that's how many people imagine the job of an influencer. What seems simple at first glance actually requires a lot of planning and know-how. Especially when influencers and companies enter into partnerships. Arthur Stadler summarizes the legal stumbling blocks in this context in the current issue of retail magazine.
The entire article can be read here - published in the current issue of retail-Magazin, issue Q4/2022. (published in German)